Publishing to Instagram and TikTok

A great reel only works if people see it. These are the practical posting habits that get the most reach out of every video you make.

Post vertical 9:16

Instagram Reels and TikTok are built for full-screen vertical video, and they reward it with reach. If you're posting to either platform, create your reel in the vertical 9:16 format. Square and landscape are better suited to feed posts, websites and YouTube.

Write a caption that earns the tap

The first line of your caption is what people read before they decide to stop scrolling. Lead with the hook, not the details.

• Open with the dream: "Wake up to this view every morning."
• Add one or two concrete details: location, standout feature, who it suits.
• End with a clear next step: "Link in bio to book" or "DM us your dates."

Keep it short. On reels, the video does most of the talking.

Use hashtags with intent

Hashtags help the right people discover your reel. Mix a few broad tags with more specific ones:

• Location tags so local and destination searchers find you (your city, region, "near me" style terms).
• Category tags that describe what you offer.
• Niche tags that are less crowded, where your post has a better chance to surface.

Five to fifteen well-chosen tags is plenty. You can put them in the caption or the first comment, both work.

Post when your audience is active

Consistency beats perfect timing, but as a rule, evenings and weekends tend to perform well for travel and lifestyle content. Watch your own analytics over a few weeks and lean into the times your audience actually shows up.

Find a cadence and keep it

The platforms favour accounts that post regularly. You don't need to post daily, but a steady rhythm (for example two or three reels a week) trains the algorithm and keeps you in front of people. This is exactly where a monthly plan shines: a fresh reel ready whenever you need one.

Repurpose every reel

One reel can do a lot of work:

• Post the vertical version to Reels and TikTok.
• Make a square version for your main feed.
• Use a landscape version on your website header or booking page.
• Pin your best reel to the top of your profile so it greets every new visitor.

Add your own touches in-app

When you post, the native Instagram and TikTok editors let you add trending audio overlays, captions, stickers and a cover frame. Your reel already has its own original soundtrack, but feel free to layer on trending sounds in the app if a particular track is having a moment. </content>